Industry
Influencer marketing built on real credibility, not hype.
Fitness and wellness audiences can tell the difference between a creator who lives the routine and one who's reading a script. BountyLine casts for that difference, working with creators who have genuine standing in training, nutrition, recovery, or mental wellness, because credibility is the entire product in this category.
Brand-first means we build the campaign around your outcomes, whether that's app sign-ups, product trial, or brand trust, and staff it with creators who can carry that message honestly. One team stays on the account from the first strategy call through sourcing, negotiation, content, and reporting, and BountyLine's worldwide reach means we can find the right voice whether your audience trains at home or across five countries.
Credibility-based casting
We prioritize creators with real expertise or consistency in their space over generic fitness content.
Compliance-aware messaging
Health and supplement claims get reviewed for language that keeps the brand and creator both protected.
Niche-modality sourcing
From strength training to recovery to mental wellness, we source within specific modalities rather than treating wellness as one audience.
What we do
One team, from brief to delivery.
Creator Partnerships
The right creators for your brand — identification, outreach, matching, pricing and negotiation, handled end to end.
Learn more 02Campaign Strategy
Concepts, creator selection, briefs, timelines and rollout planning, built around the outcome you actually want.
Learn more 03Talent-Led Content
Short-form video, lifestyle and product content, social and licensing — made to feel native, not like an ad.
Learn more 04Activations & Sponsorships
Events, appearances, launches and ambassador programs that turn attention into presence.
Learn moreFAQ
Questions, answered.
How do you vet health and wellness claims for compliance?
We review creator scripts and captions for language that could overstate results, and brief around what can be said accurately.
Can you find creators for a specific niche, like recovery or supplements?
Yes. We source within specific modalities rather than casting generic fitness creators for every brief.
Do you work with wellness apps or only physical products?
Both. Casting and messaging adjust based on whether the goal is a download, a purchase, or ongoing brand trust.
Trusted by leading brands
Explore more
Let's talk
Let's build your next campaign.
Tell us what you're launching, who you want to reach, and what success looks like. We'll help you find the right people to bring it to life.